Jonathan Burn 2019-05-27 06:00
Bentley will unveil a new concept car in July as part of its 100th anniversary, and it'll preview the brand's future design and tech plans
Bentley will showcase a new concept car in July to mark the firm’s centenary, Auto Express has learned. The company’s boss, Adrian Hallmark, said it will be “a vision for the future of Grand Touring”.
Bentley is planning a series of events throughout 2019 to mark its 100th anniversary. But on July 10 the British firm will reveal a new concept car that gives us a glimpse into the future of the firm’s design and technology plans.
“It is a vision into the future, not 100 years, but maybe 30 years. It’s how we see Bentley developing,” Stefan Sielaff, Bentley’s design director told us.
“Expect to see a view into the future and how the brand will look. The technology we will show is also credible and our technology road maps go up to the next 30 years. We don’t want to show a spaceship, it should be something that everyone says is a Bentley and can believe the technology steps we are showing.”
Sielaff told us that the concept was being designed by a small team at a location off Bentley’s HQ site in Crewe to keep the project top secret. “We have worked on it for two years but are far from being finished and it’s at a design studio off site as we have to keep it secret,” Sielaff added.
Bosses wouldn’t be drawn on what shape the concept car would take, but based on Hallmark’s comments a low slung coupe isn’t out of the question.
“It has a very innovative design language, which is very important for me and my team,” Sielaff teased. “We can argue later on if the centenary concept car made a statement, and our next production cars that we are developing have to go in this direction. This did not happen by accident, we have been having these discussions with the board for two years.”
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