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Jaguar confirms new XJ and electric car plans in big UK car building boost

John McIlroy 2019-07-05 09:10

Jaguar has confirmed that the next generation XJ will feature an all-electric powertrain, and it will be built in the UK at Castle Bromwich

Jaguar Land Rover has confirmed that the next generation XJ will be made in the UK at its Castle Bromwich production site, safeguarding thousands of jobs. The firm’s latest flagship saloon will feature an all-electric powertrain and will be built alongside a new range of electrified Jaguar models.

This latest announcement follows the British manufacturer’s pledge to offer electrified options for all its new models from 2020. The new XJ will be the first electric car produced at the brand’s re-tooled Castle Bromwich plant, being designed and developed by the same team responsible for Jaguar’s all-electric premium SUV, the I-Pace.

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Jaguar also aims to implement “giga-scale” battery production to support the project, with a new UK-based plant in Hams Hall, North Warwickshire. The facility will be operational by 2020 and aims to produce enough batteries to supply 150,000 electric Jaguar Land Rover models each year.

Basing production of the all-electric XJ at Castle Bromwich also makes logistical sense to Jaguar Land Rover, offering easy access to the firm’s electric motor manufacturing centre in Wolverhampton. The experience of the plant’s current employees (who specialise in working with the XJ’s all-aluminium construction) will also prove invaluable.

Switching the XJ to a pure-electric powertrain will also allow Jaguar to steal yet another march on its German rivals, following the success of the I-Pace. That car arrived around a year before Mercedes or Audi managed to get the EQC and e-Tron to market – cars that are based on existing platforms instead of the Jaguar's bespoke electric architecture.

Dr. Ralf Speth, Jaguar Land Rover’s Chief Executive Officer, said: “The future of mobility is electric and, as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK.”

What are your thoughts on Jaguar Land Rover’s electrification strategy? Let us know in the comments section below…

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